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Turning Principal Buying into advantage.
OUR FULL SITE IS ON THE WAY. IN THE MEANTIME, REACH US AT INFO@PRINCIPALEDGE.NET
— WHO WE ARE
Led by senior operators in principal trading.
David Fletcher
Managing Partner
Recognised as one of the industry's foremost experts in principal trading and barter arrangements. Most recently, David led the global principal buying practice at Omnicom Media, advising advertisers, media owners and platforms on structuring and governing principal arrangements.
Aaron Radin
Managing Partner
A media, advertising, and sports executive with more than 25 years of experience building and scaling businesses with senior leadership roles at Meta, NBCUniversal and Disney - deep experience in principal trading, investment and partnership frameworks.
INDEPENDENT ADVISORY
© 2026 PRINCIPAL EDGE
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